Your AI Florist: How Maya Scaled Her Candle Shop Without Burning Out

Seasonal drops. Holiday rushes. Custom orders. E-commerce burnout.

That was life for Maya, the owner of The Grace Space, a candle shop with a mission to bring peace and purpose into people’s homes. She handcrafted every candle with love—but managing inventory, abandoned carts, and customer data? That burned her out faster than a tea light.

Maya didn’t need more late nights with spreadsheets. She needed a system. That’s when she turned to Byrdie AI.

🎯 The Challenge

Like many creative entrepreneurs, Maya was juggling:

• New scents and bundles for every season (Valentine’s, Mother’s Day, Fall vibes)
• Personalized note cards with every order
• Cart abandonment issues that cost her sales
• No clean way to track what was working—or who was buying

She wanted to focus on creativity, not chaos.

🛍️ Step 1: Smarter Seasonal Inventory

We built a seasonal inventory tracker using Airtable + Make.com that:

• Updates automatically when orders come in (Shopify or WooCommerce)
• Tracks scent popularity over time
• Flags low-stock alerts for bestsellers
• Tags seasonal candles with launch/retirement dates

Every product also ties into her content calendar—so she knows when to restock and when to promote.

💌 Step 2: Personalized Insert Cards

Customers wanted something more personal with each order. We built a custom insert generator that lets buyers:

• Choose an affirmation
• Add a gift message
• Select a seasonal design

Using Google Docs + Make.com, Byrdie AI auto-generates printable cards that match the candle scent and the customer’s message. Inserts print with the packing slip—no extra design work required.

🧠 Step 3: Smarter Cart Recovery

Maya was losing nearly 20% of customers to abandoned carts. We set up:

• Facebook Pixel + Google Tag Manager to track behavior
• Klaviyo or Mailchimp flows that trigger when carts are left behind
• AI-generated follow-ups (via ChatGPT API) like:

“Still thinking about that Lavender Sage candle? It’s almost gone—grab it now and we’ll include a bonus affirmation card 🌿.”

Every message feels personal, and every cart gets a second chance.

📊 Step 4: Data That Drives Growth

Finally, we built a Looker Studio dashboard pulling from Shopify + Pixel data to show:

• Top-selling scents by month
• Cart abandonment rate
• Repeat customer rate
• Holiday performance (Valentine’s vs. Black Friday)

Now Maya plans seasonal drops with confidence—no guesswork.

🎉 The Result

With automation in place, Maya:

• Saved 10+ hours per week on manual tasks
• Recovered 28% more abandoned carts
• Doubled holiday orders thanks to better inventory planning
• Created a premium, personalized customer experience

🧰 The Tools We Used

• Inventory & tracking: Airtable + Make.com
• E-commerce: Shopify, Klaviyo, Facebook Pixel
• Custom cards: Google Docs + Printful/local print API
• Cart recovery: Klaviyo + ChatGPT API
• Analytics: GA4, Meta Pixel, Looker Studio

Want to Build a Smarter Shop?

Whether you sell candles, crafts, or custom goods, Byrdie AI can automate your backend so you can focus on the flame—not putting out fires.

👉 [Request your custom e-commerce automation setup here]