🕯️ Your AI Florist

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Seasonal drops. Holiday rushes. Custom orders. E-commerce burnout.

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That was life for Maya, the owner of The Grace Space, a candle shop with a mission to bring peace and purpose into people’s homes. She handcrafted each candle with love—but managing inventory, abandoned carts, and customer data? That burned her out faster than a tea light.

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So she turned to Byrdie AI for a better system.

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Here’s how we helped her automate and scale.

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🎯 The Challenge

Maya’s shop had:

• New scents and bundles every season (Valentine’s, Mother’s Day, Fall Vibes)
• Custom note cards with every order
• Cart abandonment issues
• No clean way to track what was working or who was buying

She needed to focus on creativity, not chaos.

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🛍️ Step 1: Seasonal Inventory & Product Tracking

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Using Airtable + Make.com, we created a seasonal inventory tracker that:

• Automatically updates inventory when orders come in (Shopify or WooCommerce)
• Tracks scent popularity over time
• Flags low-stock alerts for bestsellers
• Tags seasonal candles with launch/retirement dates

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Every product is connected to a content calendar, so Maya knows when to restock and when to promote.

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💌 Step 2: Custom Insert Generator

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For every candle order, customers can:

• Choose from a list of affirmations
• Add a gift message or personalized tag
• Select a holiday or event (e.g., Birthday, Grief, Gratitude)

Byrdie AI uses Google Docs + Make.com to auto-generate printable insert cards that match:

• The candle scent
• The customer’s selected message
• A seasonal design template

They print with every packing slip—fully customized, no manual design needed.

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🧠 Step 3: Abandoned Cart Recovery + AI Emails

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Maya was losing up to 20% of potential customers from cart abandonment.

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We set up:

• Facebook Pixel + Google Tag Manager to track actions
• Klaviyo or Mailchimp flows triggered when carts are abandoned
• AI-generated emails (via ChatGPT API) that say:

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“Still thinking about that Lavender Sage candle? It’s almost gone—grab it now and we’ll include a bonus affirmation card 🌿”

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Every message is personalized based on what the customer almost purchased.

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📊 Step 4: E-Commerce Insights Dashboard

We built a Google Looker Studio dashboard connected to Shopify + Pixel data to show:

• Top-selling scents by month
• Cart abandonment rate
• Repeat customer rate
• Holiday season performance (Valentine’s vs. Black Friday)

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Now Maya can plan drops around data—not guesswork.

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🧰 Tools We Used:

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TaskToolsInventory & season trackingAirtable + Make.comE-commerceShopify, Klaviyo, Facebook PixelCustom cards & insertsGoogle Docs + Printful or local print APICart recoveryKlaviyo + ChatGPT APIAnalyticsGoogle Analytics 4, Meta Pixel, Looker Studio

🎉 The Result?

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• Saved 10+ hours/week on manual tasks
• Increased cart recovery by 28%
• Doubled holiday orders thanks to better inventory planning
• Created a premium experience with personalized packaging

Want to Build a Smarter Shop?

Whether you’re a candle maker or a creative seller, Byrdie AI can automate your backend so you can focus on your brand’s flame—not putting out fires.

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📩 [Request your custom e-commerce automation setup here.]

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